As a teen growing up in the 90's, I was obsessed with two things: posters of boys and cars on my bedroom walls, and owning an Apple computer. I spent hours modifying my Windows 98 SE desktop to look "like a Mac", hunting down Mac OS 9 desktop wallpapers, system icons, and themes which made my Start Menu look like an Apple logo.
Apple found itself caught up in the fashion of the moment, its aqua style buttons and striped design elements mirrored on hundreds of thousands of personal websites alongside colors inspired by its Blueberry, Grape, Tangerine, Lime, and Strawberry iMac G3 computers. At the turn of the century, the iPod became the ultimate public statement of peer-to-peer music file sharing, popularized by Napster, Limewire, and Kazaa. Instead of competing on hardware specs, Apple offered a unique aesthetic and user experience to young tech evolutionaries, and captured a dedicated following.
No one understood this better than late CEO Steve Jobs, who famously prioritized product development, and warned that product companies led by sales and marketing executives were digging their own graves. Today, Apple is led by sales and marketing executives.
1999 PowerMac G4, graphite (Mac OS X 10.2 Jaguar)
2004 iBook G4 12-inch laptop, white (Mac OS X 10.3 Panther)
2004 AirPort Express, gen 1
2004 iPod Photo, gen 1
2006 Macbook 13-inch laptop, white (Mac OS X 10.4 Tiger)
2006 iPod Nano, gen 1
2010 iPhone 4, white (iOS 4)
2010 iPod Touch, gen 4
2011 iPhone 4S, black (iOS 5)
2012 Macbook Pro Retina 13-inch laptop (Mac OS X 10.8 Mountain Lion)
2012 AirPort Express, gen 2
2013 iPhone 5S, space gray (iOS 7)
2014 iPad Mini 3, WiFi + Cellular, black
2015 Retina Macbook 12-inch laptop, gold (Mac OS X 10.11 El Capitan)
2016 Retina Macbook 12-inch laptop, space gray (MacOS 10.12 Sierra)
2016 iPhone 6S Plus, silver (iOS 9)
2017 Retina Macbook 12-inch laptop, space gray (MacOS 10.13 High Sierra)
2017 iPad Air 2, WiFi, black
2017 iPhone 7, black (iOS 10)
Above: A detailed list of product purchases from Apple, spanning almost two decades. Technically the PowerMac G4 was a gift from my Dad. Thanks Dad!
Apple's user experience has taken a back seat to unilateral and arbitrary decisions: useful ports have disappeared from laptops, fingerprint security was eliminated from their latest phone, dark patterns rule the mobile experience, MacOS and iOS suffer from an unending series of bugs and security vulnerabilities, the entire wireless router division was taken out back and shot years ago, and somehow prices are skyrocketing.
For years, Apple's prices were justified. Laptops built with an aluminum chassis, high quality components, an impenetrable unix-based operating system, excellent customer service and warranties. You got what you paid for, the products lasted forever, and so did their resale values. But $1,000 for an iPhone X? You've got to be kidding me. The lackluster iPhone 8, which sells for $700, still uses LCD screen technology and a proprietary lightning connector. Competitors like OnePlus offer a much more efficient AMOLED screen and USB-C charging - for $500.
Don't Confuse Security For Privacy
Starting with the iPhone 5S, Apple set the benchmark for mobile device security. Today's iOS devices offer a suite of security features, including a secure boot chain, secure enclave co-processor, AES 256-bit cryptography, and app code signing. Desktop products are similarly well equipped.
While hardware security will prevent a thief from digging through your personal or corporate secrets, it won't protect you from the No. 1 threat to your privacy: Apple. MacOS and iOS send an enormous amount of telemetry to Apple servers every minute, including during boot, bypassing user-based outbound firewall methods. Some MacOS services even send data over port 80, unencrypted!
Port Hidden App Outbound Connection 80 avconferenced init.ess.apple.com 80 captiveagent captive.apple.com 80 identityservicesd init-p01md.apple.com 80 itunes mgr.gcsp.cddbp.net 80 systeminformation support-sp.apple.com
Port Hidden App Outbound Connection 443 akd gsa.apple.com 443 appstore itunes.apple.com 443 appleidauthagent setup.icloud.com 443 apsd albert.apple.com 443 ckkeyrolld configuration.apple.com 443 cloudd gateway.icloud.com 443 geod.xpc ls.apple.com 443 commerce init.itunes.apple.com 443 keyboardservicesd configuration.apple.com 443 mapspushd ls.apple.com 443 nsurlsessiond valid.apple.com 443 parsecd api.smoot.apple.com 443 passd smp-device-content.apple.com 443 photolibraryd ls.apple.com 443 softwareupdated swscan.apple.com 443 stocks.appex apple-finance.query.yahoo.com 443 storeassetd buy.itunes.apple.com 443 systemmigrationd swscan.apple.com 443 touristd help.apple.com
Nefarious Laboratories also discovered Apple devices connect to smoot.apple.com every few seconds, relaying Safari and Spotlight search suggestions to Apple - even when users disable those features. They're essentially keyloggers. Apple devices also connect to apple-dns.net for DNS requests, bypassing your local network settings. This means every domain you visit, e.g. pornhub.com, is sent unencrypted over the internet to Apple.
Apple recently announced plans to hand control of Chinese customers' data to a state-run firm in China, raising further questions about how it handles private user data at home and abroad. With proposed legislation designed to open data to all levels of law enforcement, privacy advocates are especially concerned.
He's Dead, Jim
Do I regret living in Apple's ecosystem for almost two decades? Not at all. Apple once possessed an intangible magic which reflected their quirky, niche audience (artists, musicians, and software developers) who built their creative legacies by looking at the world sideways. But that magic is gone, leaving behind a rotten apple core. The company now spends its time chasing the Chinese market, building campuses fit for megalomaniacs, sacrificing privacy for convenience, and ignoring the pleas of its once loyal fan base. Die fetten jahre sind vorbei: The good times are over.
Published January 20, 2018
Update June 20, 2018
Quentin Carnicelli, founder of MacOS software development firm Rogue Amoeba, has publicly slammed the "sad state" of Apple's hardware lineup, which has been deteriorating for years.Join the movement, help us change the world. Volunteers wanted.